Posts Tagged ‘TV’

Lisnmusic Provide Sound Design & Music for ‘MTV at the Movies’ Advert: A Production Diary

Friday, July 22nd, 2011

Recently a client approached us at Lisnmusic to supply music and sound design for a forthcoming animated advert. The advert was for ‘MTV at the Movies’, a weekday show on MTV reviewing the latest releases, running interviews and lots of other film related bits and pieces. The advert will run in 60 countries worldwide.

Below is a short diary to give an insight to how we approached the project and what is involved with this type of work – it runs through how the brief was interpreted, the stages of production for the audio and how things changed throughout the process.

PHASE 1
The project kicks off with us being supplied with a rough animatic from the animators.

Lisn MTV Image1 700 Lisnmusic Provide Sound Design & Music for MTV at the Movies Advert: A Production Diary

The animatic is a low-resolution version of what the animators are creating. Not much character animation at this stage but all the key timings are there for us to sync up the sound design and identify key moments in the music. We identified four key moments in the animation section of the advert.

For this first draft we decided to only concentrate on the SFX elements. We made a list of all SFX required, then recorded everything where possible and the remaining sounds were sourced from our library. We then moved on to syncing it all, up after which we went to work on getting good continuity across all the sounds. This fix draft is sent over to the client as a WIP (work in progress) to make sure things are heading in the correct direction.

PHASE 2
Once the second animatic comes in we also have the feedback from the client and are ready to crack on.

Lisn MTV Image2 700 Lisnmusic Provide Sound Design & Music for MTV at the Movies Advert: A Production Diary

You can see from the screenshot that the resolution of the video is now much higher and smoother. At this stage we started working on the composition. This particular project required cinematic orchestral at the start and then something more contemporary for the video montage at the end. As mentioned earlier we identified four key moments that should be highlighted in the composition. We created a composition based around this concept, but quickly realised that four changes in such quick succession made the piece far to frantic. Instead, we decided to work towards having a single large event in the composition in the middle (the romance section) and highlighting the other key moments with minimal sound design, so for example car crash, ogre noise, and lightning.

The WIP is then sent across to the client for approval and feedback.

PHASE 3

Lisn MTV Image3 700 Lisnmusic Provide Sound Design & Music for MTV at the Movies Advert: A Production Diary

From this screenshot you can see that the project is now running at 55 channels. The colour coding on the groups defines each section of the production, animation, action, fantasy, romance, horror and montage (which is the last 15 seconds where the voice over occurs).

PHASE 4

Lisn MTV Image5 700 Lisnmusic Provide Sound Design & Music for MTV at the Movies Advert: A Production Diary

Above is the final render of the animation, this is the version that we receive on delivery day and once our WIP has been approved. The remaining work consists of minor re-syncing of sound design to tighten everything up, final mix down of the composition, mastering to -10db and export of the various versions that the client requires. In this case we were required to deliver full mix @ 30sec, full mix @ 15sec, no music mix and no sfx mix in aiff format.

And the final video – seeing all the hard work come to fruition!

MTV at the Movies from Lisn Music on Vimeo.

In total the project took approximately 5 days, spread over a seven day period while we waited for feedback from others involved in the process.

If you’re interested in talking to Lisnmusic about creating bespoke music for your project, please contact us.

Lisnmusic Publisher Profile: Aedan Sherry Publishing

Tuesday, June 28th, 2011

Nestled at the edge of the Mourne Mountains in Northern Ireland, Aedan Sherry doesn’t have to look far for inspiration. Through his music, he shares with us this inspiration. With his enrapturing, moving, evolving melodies and creative beats and rhythms, you can get lost in Aedans playful compositions. With over 14 years experience in writing music, his tracks convey happiness, optimism and more! Aedan works in several styles and genres, including Electronica, Dance, Chill Out, Alternative, and Electro.

View and listen to Aedan Sherry’s catalogue on the Lisnmusic website.

What is your musical background?
Apart from being sent to accordion lessons when I was younger, I would say I’m mostly a self taught musician. I think my love for music probably began unconsciously throughout all those years of growing up at home to the background score of my Dad’s record collection. I would be playing with colourful toy bricks and building little wooden train tracks to the score of Vivaldi or the Beatles or even Kraftwerk. So I’m sure I’ve been influenced right from the beginning to have an ear for music. Also there was the Playstation era where I did nothing but play games for hours on end providing me with a soundtrack of mixed musical genres and styles from right across the globe. I could be playing Final Fantasy for an hour or two with its wonderfully melodic Japanese instrumentals, then later I could switch to Tony Hawks Skateboarding and be listening to the Ramones’ Blitzkrieg Bop. So I definitely wasn’t left short for inspiration.

Things really started to evolve for me when I received a music sequencing game for the Playstation (Music/Music 2000). At last I could sit and create a whole song from scratch using my own melodies, beats and rhythms. I got lost in a world of composition which continues right to this present day. The love never dies.

Aeden Sherry – Lisnmusic Sampler by LisnMusic

How would you describe the style(s) of music you make? Do you focus on any specific instruments or equipment in your work?
My style varies a lot. I could be working on an orchestral piece for a week or 2 and when I’m done I could move straight into a trance or electronic tune for my next project. It all depends on how I’m feeling when I start writing. If I had to categorise my style or styles I would say I mostly work in electronica and in its many forms (electronica, ambient, dance, trance, break-beat, IDM), then in orchestral and then in world music. A lot of the time when submitting music for synchronisation I am asked what bands or existing acts my musical style sounds similar to. I find that the most difficult question to answer as I feel my music usually doesn’t sound very similar to any of them!

Most of the time I won’t have a specific idea of what I want to create. Just a very strong urge to start creating. Sometimes I’ll start with a beat, sometimes a melody, and then build from there.

At the moment my computer is my studio. I always use the same software which consists of three or four electronic synths, one software drum machine and one sampler. I have all the sounds in there that I could ever possibly need. Real instruments, flowing strings, woodwinds, brass etc. right down to hard and heavy electronic leads, fat basses and thousands of individual drum hits which I use to compile my beats and rhythms.

What successes have you had in the music/synchronisation industry so far?
I’ve been writing music for about 14 – 15 years now but only decided about a year and a half ago to go full steam ahead into writing music for synchronisation . It took a little while before things got started for me. You need patience in this business! A wait of about six months ensued before I’d made my first sale. After that it became more of a weekly or fortnightly occurrence. I am now at the point where I’ve made nearly forty sales in total since I started. My biggest success in the industry so far has actually come from right here at Lisn Music where I’ve had a song synced into an American TV series, VP Challenge . So thanks for that Lisn! I’ve also had music placed in a couple of live theatre performances for the Open Learning Initiative and for the Colorado Children’s Hospital and just recently I’ve been asked to provide music for an up and coming free running online video project which I’m quite excited about. Also there were a few television sync opportunities I had to turn down due to conflicting contracts between libraries which was unfortunate, but it was still a boost to hear that my music had been successfully selected for use in sync for television here in the UK.

Have you been involved in any exciting projects?
I had a single released on iTunes about 3 years ago with a small label in the US. It was a one off project but it was still a cool experience. The label heard my track on Myspace and got in touch with me asking if they could put some lyrics down on it. I said yes and then 2-3 months later the track was released on iTunes. Even the local paper called round to my house, did an interview and had me on the front page of their music section. It was great!

What are your goals for the future?
My main goal for the future is to be able to continue writing and hopefully reach the point where I can write on a full time basis and support my family from my musical income. At the moment I’m only writing on a part-time basis which is enough to get some good music together but with a little more time I think I could produce something that little bit extra special. One personal goal of mine is to be the guy who writes the theme music for the coverage of the next world cup on the BBC or on ITV. Its in Brazil, and there’s plenty of musical culture to source inspiration from there! You never know, it might happen! But even just to be able to tell people that I write music for a living would be a nice feeling.

To license music from the Aedan Sherry Publishing catalogue for TV, film, advertisement, game, corporate or other media project please visit the Aedan Sherry page on Lisnmusic. If you are interested in Aedan Sherry creating a bespoke composition please drop us a line.

If you’re an artist interested in licensing your music for media projects please get in touch to see how Lisnmusic can help you.

Christian Andersson is a Finalist in the International Songwriting Competition

Tuesday, March 22nd, 2011

Our artist/publisher Christian Andersson contacted Lisnmusic this week with the fantastic news that he is a finalist in the annual International Songwritering Competition. From over 15,000 entries Christian’s song ‘The Raving World Orchestra’ was selected in the top 15 for the ‘Instrumental’ category. 3 more songs have been selected for consideration for film contracts. The winner will be selected in May and we wish Christian the very best of luck!

Unfortunately we can’t include his song here on the blog, but be sure to check out Christian Andersson’s other music on the Lisn website.

The International Songwriting Competition (ISC) is an annual song contest whose mission is to provide the opportunity for both aspiring and established songwriters to have their songs heard in a professional, international arena. ISC is designed to nurture the musical talent of songwriters on all levels and promote excellence in the art of songwriting. Amateur and professional songwriters and musicians are invited to participate. ISC has the most prestigious panel of judges of all the songwriting and music contests in the world, offering exposure and the opportunity to have songs heard by the most influential decision-makers in the music industry.

The success adds to Christian’s impressive record in the TV and film industry, having previously sold 8 collections of ‘epic’ music to broadcasters.

Christian Andersson by LisnMusic